Pathways for Tomorrow

Transforming Mindsets, Skills and Lives

The Client

This local non-profit works with at-risk individuals and their children by giving them the resources they need for today while helping them learn the skills they need to rebuild their lives for a better tomorrow.

The Challenge

This organization was at the point of expansion but felt limited by the current branding, as well as the underlying brand pillars of the organization. We partnered with another local professional to provide consultation services to the board, digging deep within the core values to identify the key elements that would be used as they established an updated strategy and marketing plan. Once established, we knew that this organization needed a simple yet appealing brand that held significance for both donors and participants. The website needed to be both informative and user-friendly, so that inquirers would be able to pre-qualify themselves for the program, and donors would be able to make donations with minimal assistance.

The Result

We provided a solid brand architecture and corresponding brand assets for Pathways for Tomorrow. We also built a custom website that caters to both donors and program participants, takes donations, and showcases testimonials.

The Feedback

Both the branding and website were well-received by the board. They especially appreciated the color strategy and website layout and felt that it was true to their core values and easy to navigate.

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